The Big gun magazines torn on covering Hi Points

By Shooter, May 2, 2014 | |
  1. Shooter
    In the past two months, one of the larger gun trade magazines did the unthinkable in the face of gun snobbery-- they reviewed a Hi Point pistol and weighed in on the honest results. What happened next is even better.

    The article

    Two months ago, Shooting Illustrated, one of the 5-million member National Rifle Association's family of magazines, published an article on the Hi-Point C9 Home Security Pack.

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    Image by Vtjozef

    Now SI has been around for a minute and has a circulation somewhere above 60,000, which is pretty decent for any print magazine. Therefore, the fact that they are covering Hi-Points, which get very, very little love in the media, is great. Beemiller/MKS/Hi-Point doesn't spent a lot on advertising dollars in the interest of keeping their guns as reasonably priced as possible.

    If you don't believe me, flip through a gun magazine and count how many ads you see from huge companies that are already well-known. Then count the Hi-Point ads (have you ever seen one?).

    While I am a NRA member, I subscribe to other publications so I didn't get a chance to see SI's coverage of the C9 but I am told that it is fair and balanced.

    However, some did not.

    The backlash

    Once the magazine flew out cross-country with the eagle and subscribers started flipping the glossy pages, some found the write up on the C9 and just could not believe that the magazine they pay good, hard-earned money for would print such heresy. This led to a series of nasty emails to the editors. To which, the individuals in charge read, thought about it, and wrote one back.

    They posted the following reply openly on their website:

    "In our March issue, Associate Editor Jay Grazio reviewed the Hi-Point C-9 Home Security Pack, which includes a 9 mm handgun and a lockbox for an MSRP of $205. Interestingly, we received complaints that this firearm was not up to the quality standards some readers expect from a gun magazine.

    Granted, the negative comments about the inexpensive gun came from different readers than those who complain about the expensive firearms, but you can see how these conflicting opinions amongst our readership can be confusing. We strive to cover the guns and gear that interest our audience, but when our aggregate audience has widely divergent opinions as to what we should cover, it can be difficult to pick the right stuff to put in the magazine.

    Therefore, we will continue to cover both expensive and inexpensive firearms and everything in between, knowing full well no price point will please everyone. That's not to say we don't listen to our readers, but rather we must account for widely divergent tastes and budgets among them."


    Of course, there have been other reviews on the C9 published. A little over a year ago James Tarr at Handguns Mag published an excellent take on the gun as well as one the year before by the online Guns America magazine plus others in less well-financed operations.

    Therefore, in the end, it is all about preconceived notions as to just what a Hi-Point is capable of.

    And we are glad more in the media are checking them at the door.

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