An interesting tidbit from: http://www.surplusrifle.com/shooting/brasstrimming/index.asp
"Ted and I, being rather frugal, prefer something outside the realm of reloading, namely GB (Gardner Bender) Wire-Aide, Wire Pulling Lubricant, (Part # 79-006). GB is available at most home center or electrical supply stores. Itís the same creamy, wax-based product as offered by the reloading companies. BUT, an entire quart of GB is less than $5.00! ($3.60 at Fleet Farm in the Twin Cities) As I said, Ted and I are frugal. "