Why not have a forum dedicated specifically to identifying both good and bad vendors, both online and brick and mortar? It could be taken a step further and also include people who buy and sell on this forum or even places like e-Bay, Craigslist or gun shows. We all know that one person's experience could be good with a lousy vendor or terrible with a great vendor. But a forum like this helps to determine if there is a pattern, again both good or bad, of a buyer or seller. This type of deal is done on a car forum I'm a member of and comes in really handy for people buying items from across the country or even around the world. It's not an "I HATE SO AND SO" section or a section for people to spam with advertising, but it does allow individuals to express their level of customer satisfaction, or lack thereof. The best part is it's really easy to organize and moderate. Buyer and Seller Feedback. Just a thought.