Somebody's usually being a douche here, that's for sure. I've had a continuing conversation w/ Kirk about my business, and I've had no run ins w/ him over it. I don't sell here, and I don't ship, so I'm not pimping my business - I'm pointing out that I do have a financial relationship with the products that I am recommending, which is called being honest.
And it is pretty enjoyable to tell the wife when she gets home that I've only bought $2k of guns today - apparently it's a crime to share that enjoyment.